What is Online Advertising

What is Online Advertising?

Photo credit: wikimedia commons

A few years back when traditional methods were dominating the market, but soon after some time a revolution came in, which is known as Online / Internet / Web Marketing where you can communicate your message in a simple and effective way to your consumers.

People are confused nowadays also that how one should go ahead with Online Advertising what is the best way to attract the prospects, how to target the same and what type of medium to use when it comes to “Online”

My aim of choosing this topic is to deliver a simple message for a lay person who is not aware of such concepts and confused as in how to get started.

Photo Credit - Pixabay

Great Ideas! Can make optimum use of available resources, just think once Do you have any idea ? Do you know how you can take your business to the next level by implementing such technique? Do you want to sell with the same mindset of Traditional Concept? Or you want to bring transformation by enabling some digital flavor in it.

It seems now you are getting bored by reading all the definitions and basic concepts of what I am trying to convey, So let’s not waste our time and quickly come to the point.

Photo Credit: Pixabay, thescienceexplorer

First of all, just think what basic aspects we can apply based on the nature of our business because everything we can't do for all types of business model, So lets focus on the easy and simplest way to reach out our audience in a professional manner.

Oops ! I forget to tell you what are the aspects of online ads which you can use, no worries we are on our way ! 

1) Advertising on Social Media (Easy and simple way to reach out the audience)

2) Video Advertising (Easily we can create and share our work as proof)

3) Website / Blog Advertising -> Make your own website and Blog... Blog? whats that? Oh it seems you are on blog, I am on blog... Yeah Yeah.. we are on blog.

4) Search Engine Advertising - One of the most popular way to target the audience.. Irrespective of country, region, state, city, etc..

One secret 😄 - you also search for some articles and you found me.. Thanks in advance !

5) Mobile Advertising - Mobile Ads? whats is it? Hurray ! Mobile / Cell phone / Smartphones --> Yes mobile phones are widely used by people now a days so its better to target them on the go !

Let's make the same thing interesting by discussing it in detail, are you ready?

Here we go !

1) Advertising on Social Media - What is the preference of folks now a days they tend to use any type of social media, even if your age is 40 or 50 plus you will find people using at least one or two social media platforms such as Facebook or What's App or YouTube?.

-> It's better if we focus on some popular platforms first where the major audience can be targeted in one shot, If we talk about marketing our products or services through Facebook then lets not invest a single penny on ads... Simply create one page and promote your products and services on the same.

-> The best way to target is to join related groups / companies or making new friends via connecting new person everyday... because you never know when that person will become your customer..

-> On the other hand, if you like to connect with professionals and in the same you want to generate leads (prospects) then go ahead with LinkedIn simple way to connect and build a good network.

Photo Credit - flickr

-> But here comes a question, nothing comes as a free lunch so obviously if we are using "paid ads" model of social networking sites to boost our "ad message" where Facebook, Instagram, Twitter or LinkedIn gives a proper process of creating an ad and segment the same according to our target audience based on gender, age, income group etc.. All this demographic should be taken into consideration.

2) Video Advertising

Visualization is the key to keep your audience engaged by delivering their message in a creative way.
It is said that the visuals are always appealing and users engage much more faster... because "Visuals always have a high impression as compare to text" 
Eg: Do you know the mid - scene of your favorite Movie? The answer comes Yes! But do you know the second section of your History Subject (6th grade)? The answer comes No! Why?Because visuals have more power and remembrance as compared to text.

Photo Credit - Picserver


Here comes into the picture of Video Advertising which is widely used by the entire world, users tend to attract more on video as compare to reading long texts.

The video delivers the complete information in less amount of time, nowadays people all over the world don't have time to search about our products / services. 

Everybody is busy!The world is growing at a rapid speed, if we are unable to reach then obviously someone else will take the fish in their pocket by providing detailed information in less than 2 minutevideo.

Photo Credit - vidooly

When it comes to Ad on video or creating a Video Content then what comes to our mind is YouTube, Yes! Because it comes in 2nd search category after google search engine all over the world.


Videos are watched on YouTube by a huge number of audience so targeting the same for our "Video Ad" is very simple and easy way to engage more audience irrespective of country, region, state or city they belong.

Along with these Facebook, LinkedIn, Instagram, Vimeo it can be used for Video Ads.

So, create an appealing content which has a high number of chances to go viral quickly.

3) Website / Blog Advertising

Photo Credit - Flickr

Website or Blog Advertising, now the question comes how doing it? What is website advertising? It's simple if you have a website or create one by taking technical guidance from someone.

Ads will be placed on different websites and blogs so that if someone is searching for a particular category of the website or blog they can view the Ad of related product or service for which user is searching on.

This type of advertising is very much common and convenient way to reach potential prospects who can at least visit the website and have a look at our product / service offerings.

Popular, Blogs are better way to communicate our message and target organic (direct traffic) to our website or our related Blog.

Photo Credit - wikimedia commons

4) Search Engine Marketing (SEM) - A lot of people must have seen the same, but don't know the exact terminology of SEM? What is it? It seems so confusing... 

No technical jargons! Please! It's not technical, Okay, lets make it more simple.

Photo Credit - Flickr

Do you use search engines? Do you search anything on Google? Bing? Or Yahoo? Yippee!You are on right track. What your search on daily basis.. Use these search engines and you see ads appearing on the right side, top or bottom.. That is nothing but SEM.

Marketing (Ads) any product or service on search engines is known as search engine marketing, engagement is very high because anyone searching for a particular category of product or service will view your Text Ads with link or Display Ad.

5) Mobile Advertising

Here comes the most dominated gadget in Today's world, nowadays folks will not use Desktop, Laptop or Tablet but they will surely use Cell Phone / Smart Phone because now it is not restricted only for picking or dialing calls or sending / receiving messages its much more than what we expect.

Major audience nowadays spent their time on mobile phones because App has made our life much simpler than what we thought, In this category also Social Media is dominating the market because Facebook Whatsapp, Twitter, Instagram, Snapchat or if we take into consideration some useful apps which will make our life easier such as FAQ App - Quora, Games, Photoshop, Sketching, Slideshow Video Apps etc. or any app which we use on a daily basis or we need it for some purpose.

Photo Credit - wikimedia commons

Marketers consider a mobile phone as the most engaging platform to promote the products or services, in this category Popup Ads are shown to users while they are using the app or playing a game or listening to songs or watching movies on MX Player, VLC Player etc.

Any app which is downloaded from the App Store or Play Store will have Pop up ads or somewhere it will show up while we are selecting the next level of the game or we are continually using some app from long time.

Photo Credit - geograph

Proper niche is very important in this type of advertising because if we are targeting music app ad or if we are targeting health app, then what will be our demographic which type of audience to target for better results, This is one of the popular methods widely uses all over the world.

Many Thanks !!! for reading the article !!!! 

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